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STREADS – Cloud-based IoT Advertising Platform

Cloud-connected smart tablet devices for rideshare advertising

Automated IoT-powered iOS, Android & iPad app ecosystem

StreAds is a cloud-based IoT advertising platform that leverages always-on smart tablet devices installed in rideshare vehicles (Uber, Lyft, etc.). These devices remain connected to the web and display context-aware advertisements only when passengers are physically present. Ads are intelligently triggered based on trip location, time of day, and other customizable metrics, ensuring high engagement and relevance. The solution extends beyond basic ad display by offering personalization features that can adapt content to passengers’ unique credentials, geolocation, and trip data. The mobile ecosystem (iOS, Android, iPad) is integrated with a central cloud backend that manages ad approval, device updates, and campaign performance monitoring. With features like real-time passenger detection, cloud-driven ad delivery, customizable targeting rules, and admin dashboards for advertisers, StreAds represents a next-gen IoT product in the advertising space. It merges hardware innovation with scalable cloud architecture, delivering measurable value for rideshare operators and brands seeking precision-targeted ad placement.

Business Domains

  • IoT Product Development

  • Mobile App Development (iOS, Android, iPad)

  • Cloud Server Architecture

  • UI/UX Design

  • Software Development

  • Advertising & Content Delivery System

Tech Stack, Tools & Methodologies

  • IoT Hardware Integration

  • System Architecture

  • Android App Development (Kotlin)

  • iOS & iPad App Development (Swift)

  • UI/UX Design & Prototyping

  • Cloud Infrastructure & Hosting (AWS/GCP)

  • Ad Delivery & Targeting Algorithms

  • Passenger Detection Integration (Sensors/Software)

  • Real-Time Content Delivery

  • Admin Dashboard Development

  • Database Design (PostgreSQL/MySQL)

  • API Development & Integration

  • Device Management & Monitoring

  • Security (Authentication, Data Privacy)

  • QA & Testing (Unit + Device Integration)

Smart IoT Advertising for Rideshare Clients

Project Details

Name: StreAds IoT Platform
Date: Aug 20, 2021
Tags: IoT, Cloud Advertising, Mobile App, Rideshare, Smart Devices
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